The Big Four Publishers Collaborate to Create quadrantONE!

Gannett Co., Hearst Corp., The New York Times Co., and Tribune Co. announced this morning the arrival of quadrantONE. quadrantONE is a new joint venture to sell national online advertising inventory across all of the web properties belonging to each of the participating publishers. The online ma

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Newspapers Are Getting Traction from Their Web Properties

According to the Newspaper Association of America (NAA), the average number of unique monthly visitors (UMV’s) to newspaper websites grew by more than 3.6 million in 2007, making it a record year for the industry. The 2007 UMV figure is an increase of more than 6% over 2006 numbers. Monthly un

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National Post Attempts 2.0

The National Post released its new site design and the results are impressive. They have gone from the smaller text with gnawing prominent yellow, to larger images and lots of them, cleanly placed on the home page. The screen width in this newer sleeker post site has also grown, making the content

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Newspaper Q2′ Performance Report

The Newspaper Association of America (NAA), released a report on Friday, addressing Q2’ performance in the newspaper advertising space. The report features detail on the 19.3% increase seen in internet advertising revenues, during Q2’ of this year, versus the like in 2006. Even with the incr

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Google Newspaper Adword Launch

Google has officially launched their Print Adwords for Newspapers today.  The service has been in beta for just under a year with a limited selection of Newspapers and advertisers.   While the service is not directly available for Classifieds, advertisers can purchase display advertising in the c

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Newspaper Classified revenue still dropping

Newspaper Classifieds have been battling with free classified sites for years and many believed the worst had pasted. The Newspaper Association of America is reporting that Classified revenues are down another 13.2%. Within Classifieds the decline breaks as follows: - 14.2% in Real Estate adv

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