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	<title>Refresh Classifieds &#187; Local Search</title>
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	<link>http://refreshclassifieds.com</link>
	<description>A new look at the Classified Advertising Industry</description>
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		<title>Uk.Local.com Out of Beta</title>
		<link>http://refreshclassifieds.com/2007/09/26/uklocalcom-out-of-beta/</link>
		<comments>http://refreshclassifieds.com/2007/09/26/uklocalcom-out-of-beta/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 13:37:26 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Directory]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/09/26/uklocalcom-out-of-beta/</guid>
		<description><![CDATA[In a trend that seems to defy most Web 2.0 companies, Local.com has released the Uk.Local.com from beta.  Other online sites, most notably Google Gmail have stayed in beta for years. The Uk.Local.com has also launched with an updated search interface which lets users :  Sort results by rating, distance, business name and category Limit [...]]]></description>
			<content:encoded><![CDATA[<p>In a trend that seems to defy most Web 2.0 companies, Local.com has released the Uk.Local.com from beta.  Other online sites, most notably Google Gmail have stayed in beta for years.</p>
<p>The Uk.Local.com has also launched with an updated search interface which lets users :  <span class="Normal"><font class="Black"><br />
</font></span></p>
<ul>
<li><span class="Normal"><font class="Black">Sort results by rating, distance, business name and category</font></span></li>
<li><span class="Normal"><font class="Black">Limit results to a defined radius</font></span></li>
<li><span class="Normal"><font class="Black">Filter results by related categories and nearby cities</font></span></li>
<li><span class="Normal"><font class="Black">Sort by star ratings and read user reviews</font></span></li>
<li><span class="Normal"><font class="Black">Access recent searches, which are now automatically saved for easy reference</font></span></li>
</ul>
<p><span class="Normal"><font class="Black">The site also lets users search for various UK landmarks like &#8220;</font></span><span class="Normal"><font class="Black">Piccadilly Circus&#8221; or &#8220;West</font></span><span class="Normal"><font class="Black">minster Abbey&#8221; and combine these with what they are looking for like &#8220;Pub near Piccadilly Circus&#8221;.    UK search is up 22% overall since 2006, as reported by Hitwise, and expected to grow as high speed internet becomes more popular in the UK.   </font></span></p>
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		<title>Local.com renews with Yahoo</title>
		<link>http://refreshclassifieds.com/2007/09/04/localcom-renews-with-yahoo/</link>
		<comments>http://refreshclassifieds.com/2007/09/04/localcom-renews-with-yahoo/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 14:09:32 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Directory]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/09/04/localcom-renews-with-yahoo/</guid>
		<description><![CDATA[Local.com has announced that they have renewed a multi-year deal with Yahoo to provide sponsored links on Local.com.  The deal seems like a good relationship for both parties but its not clear how successful the Yahoo search marketing products have been.  Yahoo has been steadily loosing ground to Microsoft Live.com and Google is the gorillia [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ir.local.com/phoenix.zhtml?c=181515&amp;p=irol-newsArticle&amp;ID=1047438&amp;highlight=">Local.com</a> has announced that they have renewed a multi-year deal with <a href="http://yahoo.com">Yahoo</a> to provide sponsored links on Local.com.  The deal seems like a good relationship for both parties but its not clear how successful the Yahoo search marketing products have been.  Yahoo has been steadily loosing ground to Microsoft <a href="http://live.com">Live.com </a>and <a href="http://Google.com">Google</a> is the gorillia in the space.  The Yahoo new search marketing system is currently only available in the US but Microsoft and Google have launched internationally.</p>
<p>No financial terms were disclosed as part of the deal but Local.com has been growing steadily but I suspect that most of their revenue comes from their own sales force.  There is also no mention of Yahoo.com licensing the Local.com local search patents.  This might be a critical factor with other competitors as Local.com has indicated their desire to enforce their patent ownership.</p>
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		<title>Local.com raises $13M</title>
		<link>http://refreshclassifieds.com/2007/08/01/localcom-raises-13m/</link>
		<comments>http://refreshclassifieds.com/2007/08/01/localcom-raises-13m/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 15:25:38 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Directory]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/08/01/localcom-raises-13m/</guid>
		<description><![CDATA[Local.com is in the news again with private stock issue worth $13M US today.  The company issued 2,356,900 shares at $5.50 per share.  The company will use the money to fund acquisitions, like the PremierGuide purchase last month, and expand its sales channel, defend its patent portfolio and for general operations. The company also issued [...]]]></description>
			<content:encoded><![CDATA[<p>Local.com is in the news again with private stock issue worth $13M US today.  The company issued <span class="ccbnTxt">2,356,900 shares at </span><span class="ccbnTxt">$5.50 per share.  The company will use the money to fund acquisitions, like the </span><a href="http://refreshclassifieds.com/2007/07/30/localcom-purchases-premierguide-directories/">PremierGuide</a> purchase last month, and expand its sales channel, defend its patent portfolio and for general operations.</p>
<p>The company also issued warrants to purchase additional shares in 2 issues.  The first issue is for <span class="ccbnTxt"> 471,386 additional shares of the company&#8217;s common stock at a price of $7.89, exercisable beginning February 1, 2008 </span><span class="ccbnTxt">and for a period of five years thereafter.  The 2nd issue is for 471,386 additional shares of the company&#8217;s common stock at a price of $9.26, exercisable beginning February 1, 2008 and for a period of six years thereafter.</span></p>
<p>As Local.com raises more money it will be interesting to see if how they assert their local search patent over other sites that might infringe.  Its not clear how much of this funding round is connect with defending their patent portfolio.</p>
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		<title>Sun-Times News Group launches Real Estate site</title>
		<link>http://refreshclassifieds.com/2007/07/31/sun-times-news-group-launches-real-estate-site/</link>
		<comments>http://refreshclassifieds.com/2007/07/31/sun-times-news-group-launches-real-estate-site/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 13:08:39 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Classifieds]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/07/31/sun-times-news-group-launches-real-estate-site/</guid>
		<description><![CDATA[The Sun-Times News Group in Chicago has launched a new Real Estate site  for their classified listings.  The new website allows consumers to search Real Estate listings from 90 classified listing titles around the greater Chicago area and 10 counties in Northeastern Illinois and Northwest Indiana.  The new website is located at SearchChicago.com/homes. The SearchChicago.com  [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://refreshclassifieds.com/wp-content/uploads/2007/07/chicago.jpg" title="Real Estate Search | Map | Chicago | Sun Times News Group Search Screenshot" alt="Real Estate Search | Map | Chicago | Sun Times News Group Search Screenshot" align="top" />The <a href="http://www.suntimes.com/index.html">Sun-Times News Group</a> in Chicago has launched a new Real Estate site  for their classified listings.  The new website allows consumers to search Real Estate listings from 90 classified listing titles around the greater Chicago area and 10 counties in Northeastern Illinois and Northwest        Indiana.  The new website is located at <a href="http://searchchicago.com/homes/">SearchChicago.com/homes</a>.</p>
<p>The SearchChicago.com  aims to be come the best source for local information including classifed search for automotive, real estate and employment.   SearchChicago.com also provides additional information, like school ratings, dinning and community information but we were unable to combine this with the new search functionality.  For example once we found an attractive condo in downtown Chicago, it was not possible to find the closet school and its rating.</p>
<p>The new site is an advantage for advertisers with 16 photos and enhanced description being included a no additional cost.  The search functionality also includes a detailed map generated using the Google maps product.  All of properties in a geographic region can be mapped on the map for a very visual search.   Each search also includes an RSS feed so that quick updates can be made available.  The search functionality is powered by <a href="http://slb.careercast.com/ccimages/CareercastLogo.gif">Adico</a>, one of the leading providers of classified website and search functionality.</p>
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		<item>
		<title>Local.com purchases PremierGuide Directories</title>
		<link>http://refreshclassifieds.com/2007/07/30/localcom-purchases-premierguide-directories/</link>
		<comments>http://refreshclassifieds.com/2007/07/30/localcom-purchases-premierguide-directories/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 19:18:35 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Directory]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Search Advertising]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/07/30/localcom-purchases-premierguide-directories/</guid>
		<description><![CDATA[Local.com, one of the leading search engines in the US focused on the hyper local market purchased the PremierGuide business directory sites.  As more and more companies chase the hyper local market we expect to see more consolidation between Directories, Search and Classifieds.  These 3 services are expected to become the pillars of the hyper [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://corporate.local.com/press_center/release.asp?pressid=198">Local.com</a>, one of the leading search engines in the US focused on the hyper local market purchased the PremierGuide business directory sites.  As more and more companies chase the hyper local market we expect to see more consolidation between Directories, Search and Classifieds.  These 3 services are expected to become the pillars of the hyper local experience with local events, news and entertainment hanging off of them.</p>
<p>One of the interesting aspects of the Local.com approach is their patent on the local search.  We see this is as a strong barrier to enter for competitors but business process patents have always been difficult to uphold.</p>
<p>The deal is reported at $2M for PremierGuide which had revenues of approximately $800K in the last 12 month period and $300 in operating costs.  The deal does seem very sweet for Local.com and well aligned with their business direction.  Its expected the PremierGuide technology and products will combined into the LocalConnect product line over the next few months.</p>
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		<item>
		<title>Autobytel launchs MyRide.com</title>
		<link>http://refreshclassifieds.com/2007/07/25/autobytel-launchs-myridecom/</link>
		<comments>http://refreshclassifieds.com/2007/07/25/autobytel-launchs-myridecom/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 15:38:27 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Classifieds]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/07/25/autobytel-launchs-myridecom/</guid>
		<description><![CDATA[Autobytel has launched MyRide.com, a new Automotive with a more focused community experience. Car lovers can use video, audio, multiple pictures, message boards and even blogs to description their favourite cars. The site includes feature articles on popular automotive topics like Hot Rods and Classics but also includes more environmentally friendly topics like Driving Green. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://refreshclassifieds.com/wp-content/uploads/2007/07/myride.jpg" title="Automotive Classifieds | Autobytel | Social Media | Myride.com Screenshot" alt="Automotive Classifieds | Autobytel | Social Media | Myride.com Screenshot" height="300" width="650" /></p>
<p><a href="http://autobytel.com">Autobytel</a> has launched <a href="http://myride.com">MyRide.com</a>, a new Automotive with a more focused community experience.  Car lovers can use video, audio, multiple pictures, message boards and even blogs to description their favourite cars.  The site includes feature articles on popular automotive topics like Hot Rods and Classics but also includes more environmentally friendly topics like Driving Green.</p>
<p>By combining more social features into the site Autobytel hosts to create more of a meeting place for car enthusiasts.   The site will be expanded shortly with feature car calendars and car club events.  The site is built on the <a href="http://kickapps.com">KickApps</a> social media functionality.</p>
<p>The site still features new and use automotive classified ads and this is expected to be the primary revenue source.  Its not clear how the site will connect the car fans with the classified listings though.  Currently the functionality appears to be very separate so while the new features may drive traffic to the site it might not generate additional interest in the classified listings.   The site is a good first attempt at bring social media to the Automotive classified space.</p>
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		<item>
		<title>TV + Classifieds, an odd Mashup</title>
		<link>http://refreshclassifieds.com/2007/07/11/tv-classifieds-an-odd-mashup/</link>
		<comments>http://refreshclassifieds.com/2007/07/11/tv-classifieds-an-odd-mashup/#comments</comments>
		<pubDate>Wed, 11 Jul 2007 21:00:33 +0000</pubDate>
		<dc:creator>colin</dc:creator>
				<category><![CDATA[Classifieds]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://refreshclassifieds.com/2007/07/11/tv-classifieds-an-odd-mashup/</guid>
		<description><![CDATA[The Denver Post is reporting that their local TV station KUSA-Channel 9 has started looking at classified advertising.  So far their only initiative seems to be to pull some ads onto their own site through a local search. You can see some of the results here: http://search.9news.com/sp?aff=102&#38;keywords=classifieds Its not clear the value that this provides [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.denverpost.com/headlines/ci_6333992">The Denver Post</a> is reporting that their local TV station <span id="redesign_default"><a href="http://www.9news.com/"> KUSA-Channel 9</a> has started looking at classified advertising.  So far their only initiative seems to be to pull some ads onto their own site through a local search.  You can see some of the results here:</span></p>
<p><a href="http://search.9news.com/sp?aff=102&amp;keywords=classifieds">http://search.9news.com/sp?aff=102&amp;keywords=classifieds</a></p>
<p>Its not clear the value that this provides to the KUSA channel except to become more of a destination for users.   They don&#8217;t currently have a method to advertise directly with them or monetize the adverising thats come through from competing local media.  It might let them test the market and provide another reason for users to visit their website. As it becomes easier and easier to develop an online classified experience I think we&#8217;ll see more of these odd mash-ups.</p>
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