12th Dec 2007
New York Post Partners with Oodle
The New York Post, one of oldest and fastest growing daily Newspaper publishers in the US with 4 Million monthly users, has partnered with Oodle, one of the largest online classified sites. Oodle.com works by aggregating classified listings from a variety of sources so that users can get access to them on a single site.
It would appear that Oodle will provide a custom built classified site for the general classified listings. The NYpost.com will continue to maintain separate classified listings for Automotive, Jobs, Real Estate and Dating.
The choice to use Oodle as a provider is an odd for the NYpost.com because Oodle aggregates all classified listings and it may now be possible for competitive classified listings to appear. All listings in the general classified section will be free but this approach may drive traffic to competitive sites. Its not clear if the NYpost.com and Oodle will actively filter competitive listings to avoid this problem.
The New York Post, one of oldest and fastest growing daily Newspaper publishers in the US with 4 Million monthly users, has partnered with Oodle, one of the largest online classified sites. Oodle.com works by aggregating classified listings from a variety of sources so that users can get access to them on a single site.
It would appear that Oodle will provide a custom built classified site for the general classified listings. The NYpost.com will continue to maintain separate classified listings for Automotive, Jobs, Real Estate and Dating.
The choice to use Oodle as a provider is an odd for the NYpost.com because Oodle aggregates all classified listings and it may now be possible for competitive classified listings to appear. All listings in the general classified section will be free but this approach may drive traffic to competitive sites. Its not clear if the NYpost.com and Oodle will actively filter competitive listings to avoid this problem.
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Classifieds, Free
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Yourlist.com has launched a free classified site which seems to be targeted at Craigslist. The site features free listings for most categories except for employment which carry a $15 charge. The site is focused on providing a safe and secure site for buyers and sellers to meet. This seems to be tried to make this process as easy as possible at a very price point. Users can search for classified listings in their city or with a radius of their zip code. The site is currently only available in the US and most major cities. There is currenty very little content and with all other free classified sites available I think they will have a hard time building up content. To help with build content the site is giving away an Apple iPhone monthly through a random draw of advertisers.
