Therapists are not brothels

Stuff.co.nz is reporting on an interesting case in New Zealand where Registered Therapists were required to be listed in the same Directory Category as less reputable massage parlors.    The perception among many Registered Therapists was that they were being included with Brothel operators. T

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Yellow Book USA Video Ads

Yellow Book USA has just announced that it has launched a video classified ad service, for its advertisers. Yellow Book USA is one of America’s largest yellow pages and online local search companies. So given its profile, it is clear that their video classified offering, once fully rolled out

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Local.com renews with Yahoo

Local.com has announced that they have renewed a multi-year deal with Yahoo to provide sponsored links on Local.com.  The deal seems like a good relationship for both parties but its not clear how successful the Yahoo search marketing products have been.  Yahoo has been steadily loosing ground to

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New 411 Directory Assistant

Nuance Communications has launched a new directory assistant service called Say Hello.  The service allows consumers to get easy access to directory listings via their home or mobile phone.  The service uses speech recognition to match callers with the best business directory available and where s

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The value of online directories?

The value of online directories?

When the web first started online directories were all the rage and many of the leading directories still exit but are consumers using them.  For example the Yahoo Directory or the Open Directory Project have millions of business listings but are they every used.  Today it seems that most of these

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China Telecom spins off Directory Business

China Telecom has announced that they will separate their directory business from their Telecom unit. The spin off will receive $47M in capital and be run by the head of the China Telecom Shanghai division. No information on ownership structure was disclosed, in fact China Telecom has made no offi

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LiveDeal.com Adds Ratings

LiveDeal.com ( previously YP Corp ) has launched a rating service for its online business listings. LiveDeal.com currently has over 13.5M local business listings which can now be ranked by users. Its not clear at this point if the online ratings will be included in the printed directories. The

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PressMediaWire.com Launches Business Directory

PressMediaWire.com, a leading provider of business press releases, blogs and event promotion has launched a business directory service.  The service is currently accepting business listings and waiving the initial listing fee.  Basic business listings are free and must meet the following criteria:

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Finditt.com offers free directory listings for Sushi

Finditt.com is offering free directory listings for Sushi and Japanese restaurants its directory/search engine. In Canada the Yellowpages Group has repeatedly indicated that the Sushi category is a high use, high value category for consumers. For many directories the restaurant listings are sold a

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YP Corp issues a Name Change and Reverse Split

YP Corporation  has announced share holder approval for a named change and a reverse stock split.   YP Corporation, one of the leading provides of classified and directory advertising in the US, will now be known as LiveDeal, Inc.  YP Corporation purchased LiveDeal in Jun, 2007 for a report $12M

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