Daily American print classified improvements
Daily American, out of Somerset Country, announced this week that they will be doing to a wider classified column display with a slightly larger font size. The move is intended to make the classified section more readable and easier to use. Demographics are showing an older demographic are the primary print users. These changes should make it easier for them to use the print classifieds. Its expected that this approach would be slightly more expensive to print and produce though. It would be interesting to see the impact of the new approach on the Daily American classified sales.
More details on the change can be found here.
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