03rd Nov 2008
Google dominates business directories
Google is quickly becoming the dominate source for business directory listings. Sensis announced they have partnered with Google to provide all of their business listings. Sensis is the leading publishing of business directories and classified products in Australia. No commercial terms were disclosed on the partnership but Google Australia and Sensis indicated there would be a revenue sharing relationship.
Google has a similar partnership with the Yellow Pages Group in Canada and competes aggressively in the US market with its Google maps service.
It would appear that more deals like this are invitable with the popularity of the Google Maps services and the ability to search business listings. Business directory provides will need to negotiate with Google if they want to stay part of the advertising relationship or risk advertisers going directly to Google.
Google is quickly becoming the dominate source for business directory listings. Sensis announced they have partnered with Google to provide all of their business listings. Sensis is the leading publishing of business directories and classified products in Australia. No commercial terms were disclosed on the partnership but Google Australia and Sensis indicated there would be a revenue sharing relationship.
Google has a similar partnership with the Yellow Pages Group in Canada and competes aggressively in the US market with its Google maps service.
It would appear that more deals like this are invitable with the popularity of the Google Maps services and the ability to search business listings. Business directory provides will need to negotiate with Google if they want to stay part of the advertising relationship or risk advertisers going directly to Google.
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