11th Sep 2008
Autotrader partners with Canadian International Autoshow
Trader Corporation, owner of the Autotrader brand in Canada, has announced an exclusive partnership with the Canadian International Autoshow. The Canadian International Autoshow is held annually in Toronto and the largest Canadian Automotive show.
Typically attendees of the Autoshow are consumer that are looking for a new automobile. Attendence for the week long event typically exceeds 300,000 and the show occupies 800,000 squarefeet in the convention center and the skydome.
This looks like a good partnership for both parties as Autotrader seeks to reach customer looking for an automobile and encourage them to consider a used vehicle as part of their search. The Autoshow typically benefits from increased exposure on the Autotrader publications and Autotrader.ca.
The relationship seems to be focused exclusively on the Toronto show. There is no mention of the regional shows in other Canadian markets.
Trader Corporation, owner of the Autotrader brand in Canada, has announced an exclusive partnership with the Canadian International Autoshow. The Canadian International Autoshow is held annually in Toronto and the largest Canadian Automotive show.
Typically attendees of the Autoshow are consumer that are looking for a new automobile. Attendence for the week long event typically exceeds 300,000 and the show occupies 800,000 squarefeet in the convention center and the skydome.
This looks like a good partnership for both parties as Autotrader seeks to reach customer looking for an automobile and encourage them to consider a used vehicle as part of their search. The Autoshow typically benefits from increased exposure on the Autotrader publications and Autotrader.ca.
The relationship seems to be focused exclusively on the Toronto show. There is no mention of the regional shows in other Canadian markets.
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