Ziplocal.com adds more reviews
Ziplocal.com has added reviews from Gayot, WaySpa, The Globe and Mail, EYEWeekly and Sweetspot.ca to its directory service. Users generated reviews can be a great way for a business to stand out in a crowded directory listing. The challenge with user generated reviews has always been avoiding people that try to manipulate the system. By combining reviews from multiple sources it looks like Ziplocal is in a good position to avoid this sort of abuse.
Ziplocal has also added a new feature for restaurants that lets users make a reservation with the restaurant via the OpenTable system. The system has very few listings in Canada though, with only 92 in the Toronto area. This could be a great differentiator for the Ziplocal in the restaurant category, which is generally a high use and value category for directories.
