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Gannett Co., Hearst Corp., The New York Times Co., and Tribune Co. announced this morning the arrival of quadrantONE. quadrantONE is a new joint venture to sell national online advertising inventory across all of the web properties belonging to each of the participating publishers. The online market reach of Gannett, Hearst, NYT and Trib.’s new online network will be 50 million monthly unique visitors, across 27 US markets. Dana Haye, Interim CEO, quadrantONE, and senior vice president for sales of Tribune Interactive explained the benefit to advertisers by saying “Imagine placing the same ad across hundreds of local Web sites on the same day with one buy-that’s the power of this network.”

quadrantONE is undoubtedly the publishers push at retaining market relevance and combined dominance in the wake of pure play online competitors. If advertisers gravitate to the quadrantONE network and if managed accordingly by the publishers, it just might work.

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Posted by Beverly Crandon on Friday, February 15th, 2008 at 9:35 pm and is filed under Newspapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.