Directional Marketing Outlook

The Kelsey group released on the overall growth of the advertising market.   One of the most interesting aspects was the projection that Yellow Pages advertising would grow to $41.4 B, with a combination of the print and online sales. Through 2007 to 2012 The Kelsey group predicts we will see

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SEO Directories?

BusinessDirectoriez.com launched today with a focus on providing SEO links related to key topics to business sites.  While directories have long been a good source for quality SEO links we haven't seen such an aggressive SEO focus before.  The sites lets business purchase links related to specific

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The Big Four Publishers Collaborate to Create quadrantONE!

Gannett Co., Hearst Corp., The New York Times Co., and Tribune Co. announced this morning the arrival of quadrantONE. quadrantONE is a new joint venture to sell national online advertising inventory across all of the web properties belonging to each of the participating publishers. The online ma

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Newspapers Are Getting Traction from Their Web Properties

According to the Newspaper Association of America (NAA), the average number of unique monthly visitors (UMV’s) to newspaper websites grew by more than 3.6 million in 2007, making it a record year for the industry. The 2007 UMV figure is an increase of more than 6% over 2006 numbers. Monthly un

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Auto Dealer Nouveau

Just this past weekend I accompanied my brother to the dealership to pick up his new car and having just bought a new car myself two years ago, I assumed it would be as uneventful now as it was then. Surprisingly, what I experienced this time was nothing like the last, as I ventured down the path

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