12th Dec 2007
New York Post Partners with Oodle
The New York Post, one of oldest and fastest growing daily Newspaper publishers in the US with 4 Million monthly users, has partnered with Oodle, one of the largest online classified sites. Oodle.com works by aggregating classified listings from a variety of sources so that users can get access to them on a single site.
It would appear that Oodle will provide a custom built classified site for the general classified listings. The NYpost.com will continue to maintain separate classified listings for Automotive, Jobs, Real Estate and Dating.
The choice to use Oodle as a provider is an odd for the NYpost.com because Oodle aggregates all classified listings and it may now be possible for competitive classified listings to appear. All listings in the general classified section will be free but this approach may drive traffic to competitive sites. Its not clear if the NYpost.com and Oodle will actively filter competitive listings to avoid this problem.
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