30th Sep 2007
Mocca #1 in Singapore
Media corp is reporting, through its ChannelNewsAsia, that Mocca.com is now the most popular classified site in Singapore. The site received 7 million page views and 13,000 listings last month. This is a growth of over 700% in the last 2 months and Hitwise is reporting that Mocca.com receives a third of all classified traffic in Singapore. The site has over 40,000 users with 90% of them being active.
The Mocca.com launch was supported with a series of TV commercials, like the ad here.
These tongue-in-cheek ads caught a lot of attention and have been distributed on Youtube.com. Its not clear if these were uploaded by Mocca.com or by fans of the ads. Mocca.com is still offering free ads and no information was disclosed on revenue so its hard to judge the financial success.Mocca.com also has lots of room to grow. Hitwise is reporting that the Singapore classified marketing is 0.2% of total internet traffic while in the US the classified market is 1.1% of total internet traffic. Its great to see Mocca.com attracting so much success but I’m sure this hasn’t gone unnoticed by competitors. It will be interesting to see if Mocca.com can maintain this level of growth.
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