Yellow Pages Group goes Light

Hot on the heals of the 2007/2008 print directory launch in Montreal,  the Yellow Pages group has launched a light edition for the Calgary market in Canada.  It would appear that like the full directory the light edition is being distributed to all homes in Calgary.   Also like the full director

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Using Events and Tradeshows

Jobloft.com latest blog entry about the National  Job Fair & Training Expo, reminded me that online classified sites often forget to use offline channels to increase their brand awareness.   Its great to see Jobloft, a relatively new online start-up, using events and trade shows to grow their

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