23rd Sep 2007
Yellowpages Group lauches 2007/2008 Print Directory
The Yellowpages Groups in Canada has launched their new 2007/2008 print directory in Montreal. The Yellowpage Pages Group publishes more than 340 annual directories across Canada and runs the industry leading Yellowpages.ca web site. The most interesting aspect of the launch announce is the quote from Jean-Pascal Lion:
“The Yellow Pages directory is still the research tool of choice for anyone ready to make a purchase,” said Jean-Pascal Lion, Vice President, Marketing, Yellow Pages Group. “Even today, contrary to popular belief, we see that advertising expenses still favor the print book. Every month, some 110 million searches are made in our directories in Canada: 74 million in print and 36 million online. Nearly twice as many users consult the print directory than Internet.”
Its interesting that the company is able to pin point that 110M searches were made with both print and online, and that online is actually the smaller category. It would be interesting to see some independent third-party research to back this up. It would also be interesting to compare the number of online searches with other online search providers like Google Local in Canada.
Disclosure: Yellow Pages Group purchased Trader Media Corporation in 2006 and I was an employee of Trader Corporation from 2006 to 2007 which was owned by Yellow Pages Group. I still own stock in Yellow Pages Group as a result.
I agree, not sure where he’s getting his figures from especially with the Yellow Pages Association itself claiming that print usage figures are declining (over 7% decline in 2006) whilst internet yellow page usage is growing – up 46% in 2006 over 2005 as reported by ComScore.
[...] on the heals of the 2007/2008 print directory launch in Montreal, the Yellow Pages group has launched a light edition for the Calgary market in Canada. It would [...]