Google and Web Directories Recommendations
Over the past few weeks Google has been re-evaluating how to they rank different web directories, specifically those that are being used exclusively to get high search engine rank. For years its been a common strategy to get your web site listed into as many web directories as possible and use the combined inbound links to increase your page rank. Google appears to be changing the rules on this a little and we have the following recommendations for evaluating web directories:
- Quality of the Companies and Links
- Fee Process
- Rejection Process
What are the quality of the Companies and Links in the directory like? Do they all resolve? Be wary of sites that have a lot of links to companies with ad specific landing pages or under review just don’t really appear to be legitimate businesses.
Is there a fee to submit? If the fee is setup exclusively to ensure search engine ranking or covers multiple directory sites be wary. The fee should be structure should be setup such that you are paying for someone to review your company and ensure it is legitimate. If you are paying for anything else as part of the submission, like inbound links etc.. be concerned.
Mos legitimate directories will have a rejection process and a process to mediate rejection. If the directory you a submitting to guarantees acceptance or offers assurance about increased page rank, we recommend moving on to another service.
With these quick steps you should be able to find legitimate Web Directories that can help both your business and your search engine ranking.
