New Classified Launch for Rocky Mount Telegram
Rocky Mount Telegram has announced a new look to their classified section. The new layout is clean and clear featuring 4 distinct searches for Real Estate, Merchandise, Employment and Automotive. The search for each of these categories was quick and easy to navigate with an RSS/XML export option for consumers that would rather read listings using an RSS reader.
We were less excited about the process to place ads. The process started with a fairly intimidating form that required all the ad information on single page and started with the contact name, business name and phone numbers. The page layout was also clutter with a lot of text and information for call center.
Overall a great improvement though and its great to see a local newspaper investing in the classified site and technology. We feel that creating local brand loyalty is a great way to defend against free online classified sites which are entering the market.
