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InfoSpace Inc has sold its Directory Business to Directory Publisher Idearc Inc for a reported $225M USD. The flagship of the Infospace Directory Business, Switchboard.com, was also included in the deal as well as all Yellowpages and Whitepages publishing businesses.

Idearc Inc, is itself a new entry to directory business after being spun off by Verizon to publish the Verizon Yellowpages and Whitepages directories. Idearc Inc also operates the Superpages.com web site and indicated the purchase of Infospace Directory business provides more reach for local advertisers.

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Posted by Colin Smillie on Saturday, September 22nd, 2007 at 12:24 pm and is filed under Directory. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.