06th Sep 2007
Hotpads.com, more than a destination
With all the news around print classified decline its no surprise that services like Hotpads.com are thriving online. The Hotpads.com provides a competitive rental classified site but their website is really just the beginning. When you place an ad with Hotpads.com you have the ability to syndicate your ad with a variety of other classified sites including:
- Yahoo Real Estate
- Edgeio
- Oodle
- Google Base
- Vast
- Move
In additional Hotpads.com has launched a Facebook application to ensure maximum exposure inside Facebook. When combined with the sites already feature reach function this provides great value for advertisers.
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Very interesting site – I like the user interface – surprisingly easy to use. I think the key to any successful play with respect to classified is definitely in distribution. It will be interesting to see how successful they are.