RefreshClassifieds

With all the news around print classified decline its no surprise that services like Hotpads.com are thriving online. The Hotpads.com provides a competitive rental classified site but their website is really just the beginning. When you place an ad with Hotpads.com you have the ability to syndicate your ad with a variety of other classified sites including:

• Yahoo Real Estate
• Edgeio
• Oodle
• Google Base
• Vast
• Move

In additional Hotpads.com has launched a Facebook application to ensure maximum exposure inside Facebook. When combined with the sites already feature reach function this provides great value for advertisers.

Yellow Book USA has just announced that it has launched a video classified ad service, for its advertisers.

Yellow Book USA is one of America’s largest yellow pages and online local search companies. So given its profile, it is clear that their video classified offering, once fully rolled out, will cater only to the professional or small business client, versus the private customer who is selling an used iPod (iMoondo, IQZone, etc…). The Yellow Book USA group are still calling the now live, video ad product a test and are using terms like – it will likely be a part of our product set-. But let’s face it, it needs to be a part of their product set to stay current in the market place.

Placing a video ad on yellowbook.com, follows the Superpages platform where a customer signs up for the service, works with a videographer, who then films, and edits the ad. In the end, the advertiser receives a professional piece that will play online, along with their already existing display ad.

Within the next four years, it is expected that 4.3 billion dollars will be spent in video advertising.