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Local.com has announced that they have renewed a multi-year deal with Yahoo to provide sponsored links on Local.com.  The deal seems like a good relationship for both parties but its not clear how successful the Yahoo search marketing products have been.  Yahoo has been steadily loosing ground to Microsoft Live.com and Google is the gorillia in the space.  The Yahoo new search marketing system is currently only available in the US but Microsoft and Google have launched internationally.

No financial terms were disclosed as part of the deal but Local.com has been growing steadily but I suspect that most of their revenue comes from their own sales force.  There is also no mention of Yahoo.com licensing the Local.com local search patents.  This might be a critical factor with other competitors as Local.com has indicated their desire to enforce their patent ownership.

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Posted by Colin Smillie on Tuesday, September 4th, 2007 at 10:09 am and is filed under Directory, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.