New 411 Directory Assistant
Nuance Communications has launched a new directory assistant service called Say Hello. The service allows consumers to get easy access to directory listings via their home or mobile phone. The service uses speech recognition to match callers with the best business directory available and where speech recognition is possible a human operator will assist the caller. By providing a high level of automation the Say Hello service is able to provide a good cost savings over human operators and still ensure a good level of service.
The service can also be deployed with audio ads included. For example the Florida Times-Union newspaper launched the service with 10-15s audio ads included. The Florida Times-Union newspaper service is free but support by the additional sale of the audio ads.
Nuance Communications plans to roll out the service to over 200 cities across the US by partnering with local directory advertisers.
