ClickIndia.com Re-categorizes
ClickIndia.com has re-categorized its classified and community site. The re-categorization of the site is designed to make it easier for users but classified sites have traditionally struggled when changing categorizes. Users become very familiar with existing categorizes it becomes very hard to get them to access a new approach. ClickIndia.com appears to have execute the move successfully and spent a lot of time listening to its users.
One interesting category for the India market is the Matrimonials,
Brides seeking Grooms , and Grooms seeking Brides categories. Arranged marriages in India are very common and there is a huge industry built around supporting families, brides and grooms that are trying to connect.
