RefreshClassifieds

Edgeio.com is a content aggregator for classified listings around the world. The site also  provides tools for classified advertisers to republish to Edgeio.com or through the Edgeio classified boards.  Through the Edgeio Classified Boards,  third-party sites can add classified content to their own website without developing any new software.

Edgeio’s strategy is that the classifieds are provided to third-party sites for free and Edgeio does not provide them with no payment for this service. Edgeio has determined that many sites are looking for classified content and use it to draw more visitors to the site.  This provides a mutual benefit to both Edgeio and its partners who want maximum exposure for their advertising.

It would appear that most of the partner sites are fairly small currently but they do have several larger partners listed and as the number of smaller sites grows it may become more dominant that the a group.  Its another nice extension of the Longtail with many smaller sites being as effect if not more so than some of the larger media sites.

Edgeio seems to have a seasoned management team that is well connect with online media trends.  Edgio has its own wiki to provide user documentation and more information about the company.  The management team contribute to a blog with current events about the company and its business, and Michael Arrington, the founder of TechCrunch.com sits on the board.

Related Articles:

Posted by Colin Smillie on Tuesday, August 7th, 2007 at 3:06 pm and is filed under Business Model, Classifieds. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.