RefreshClassifieds

SuperCarDirect.com has launched with free ads for both private sellers and dealers.  Automotive classifieds have traditionally been funded on the backs of dealers.  With consumers initially searching for a used car from a private seller but eventually buying from a dealer with more inventory.

The SuperCarDirect.com model is surprising in that it gives up the dealer revenue in the hope of getting revenue from banner ads and axillary advertising on the site.  The site intends to focus on advertising from racing teams, tracks and events across the USA.  There was no mention of the automotive manufactures or automotive service businesses as advertising targets but these would appear to be more likely advertising targets.

A quick search of the site did not reveal many ads and this may be a result of no partnerships with automotive capture services.  Across the USA, most dealers third-party capture services to capture their vehicle inventory and put the information and photos into advertising.   This is normally done in combination with state regulared window sticker creation and data capture.   Most of these services charge the advertising site for each vehicle listing so it will be interesting to see how SuperCarDirect.com can partner with them using a purely free model.

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Posted by on Wednesday, August 1st, 2007 at 8:41 am and is filed under Automotive, Classifieds, Launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.