Google Newspaper Adword Launch

Google has officially launched their Print Adwords for Newspapers today.  The service has been in beta for just under a year with a limited selection of Newspapers and advertisers.   While the service is not directly available for Classifieds, advertisers can purchase display advertising in the c

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AutoTrader UK providing Call Filtering

The Trader Media Group in the UK is offering a service for classified advertisers to filter inbound calls from unsolicited services.  The service is available primarily to Autotrader.co.uk advertisers and filters out 220 known solicitors that typically canvas the Autotrader.co.uk listings.  The s

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Newspaper Classified revenue still dropping

Newspaper Classifieds have been battling with free classified sites for years and many believed the worst had pasted. The Newspaper Association of America is reporting that Classified revenues are down another 13.2%. Within Classifieds the decline breaks as follows: - 14.2% in Real Estate adv

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JobLoft and Nexopia

JobLoft has partnered with Nexopia to provide employment ads to the Nexopia.com social network. Nexopia bills themselves as Canada's largest top socual community site. With the popularity of Facebook this might be the case anymore but the most interesting part of the strategy is the comment from

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YP Corp acquires Philippines Call Center

YP Corp announced that they have acquired OnCall Subscriber Management Inc based out Manila, Philippines. The deal gives YP Corp state of the art access to customer management and call center technology. Its an interest decision when most of the industry is moving towards outsourced call c

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Monitoring your Classified Site’s Search Strategy

Most websites today depend on search engine traffic and monitoring your search engine strategy can be a complicated process. For classified sites it can be even more difficult since they cover a wide variety of merchandise and search keywords. There are 5 basic steps you can take to ensure you're

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Deceptive Advertising in Search

Downunder in Australia, Google and the Trading Post are being accused of deceptive advertising over sponsored search listings involving 2 automotive dealer names. In would appear that Trading Post purchased ads using competitive automotive dealer names. When consumers clicked on the ads then redi

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AT&T 1-800-YellowPages Launch

Yesterday AT&T launched a new directory assistance service called AT&T 1-800-YellowPages. Consumers looking for a particular product can call the directory service and get a business number or be connected directly if the listen to a audio ads. The ads 5-10s long and advertise other busin

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TV + Classifieds, an odd Mashup

The Denver Post is reporting that their local TV station KUSA-Channel 9 has started looking at classified advertising.  So far their only initiative seems to be to pull some ads onto their own site through a local search. You can see some of the results here: http://search.9news.com/sp?aff=102

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Oops, ClassifiedsExtra.ca?

On June 1st Quebecor Media launched its ClassifiedExtra.ca site, reported "Canada's Biggest and power Classified Network". Around Toronto you can see ClassifiedExtra.ca being promoted on the 24 hrs street boxes and in the back of the 24 hours newspaper. It would appear that Quebecor forgot to re

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