RefreshClassifieds

MediaCorp has launched its new classifieds site, Mocca.com, with a focus on providing more social interaction than is traditionally available for classified sites. The site will focus on the Asian marketing and specifically the Singapore market initially. Going well beyond basic classifieds the site allows users to upload multiple photos and even create virtual tours using video. Currently ads are free as an introductory offer, after the introductory offer Automotive, Real Estate and advertisers wanting to additional photos or rich media pay a fee of $15 per ad.

The site will feature additional social interaction capabilities shortly with the ability to discussion local real estate markets and other connections from MediaCorp partner sites. Mocca has secured commitments from several local real estate companies, including Global Real Estate, ERA Singapore and HSR Property Group.

MediaCorp is committed to growing the site to 50-60M page views over the next 2 years with full advertising support from its radio, print and television partners. The site has also launched with celebrity auctions from its popular media partners which proceedings going to local charities.

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Posted by Colin Smillie on Saturday, July 28th, 2007 at 10:01 am and is filed under Classifieds, Launch, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.