RefreshClassifieds

Autobytel has launched MyRide.com, a new Automotive with a more focused community experience. Car lovers can use video, audio, multiple pictures, message boards and even blogs to description their favourite cars. The site includes feature articles on popular automotive topics like Hot Rods and Classics but also includes more environmentally friendly topics like Driving Green.

By combining more social features into the site Autobytel hosts to create more of a meeting place for car enthusiasts. The site will be expanded shortly with feature car calendars and car club events. The site is built on the KickApps social media functionality.

The site still features new and use automotive classified ads and this is expected to be the primary revenue source. Its not clear how the site will connect the car fans with the classified listings though. Currently the functionality appears to be very separate so while the new features may drive traffic to the site it might not generate additional interest in the classified listings. The site is a good first attempt at bring social media to the Automotive classified space.

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Posted by Colin Smillie on Wednesday, July 25th, 2007 at 11:38 am and is filed under Automotive, Business Model, Classifieds, Local Search, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.