Yellowpages.ca gets Social
Darby Sieben recently wrote about 
, Canada’s largest directory launching the ability to save directory listings to a variety of social bookmarking sites. The most interesting component is the ability to post the listing in Facebook. Facebook in Canada is extremely popular and until recently Toronto, Canada was the largest geographic network in Facebook. Some estimates put the Facebook market penetration at 10% of the Canadian population so its no surprise to see large sites like Yellowpages.ca trying to get in on the action.
The Yellowpages.ca works fairly well but was very slow during our testing. Once you find a listing in Yellowpages.ca you can choose to save into most of the popular bookmarking sites or Facebook. The Facebook integration is in the form of a post which is fairly limited and doesn’t take advantage of any of the new features available in the new Facebook Developer Platform. The Yellowpages.ca branding is also very dominating, even including the TM where possible. It would have been good see this more subdued to encourage more use.
