Autotrader.com launches new Dealer portal
Autotrader.com has launched a new website focused on their Dealer business. One of the key components of the Automotive Classified business is providing Dealers with the ability to effectively advertiser their vehicles. While the typical consumer may advertise and sell a vehicle ever 3-4 years, successful Dealers will need to advertise and sell thousands of vehicles per year. Its no surprise to see Autotrader.com focusing on this aspect of its business an creating a purpose built site.
With the new Dealers.Autotrader.com site provides a Dashboard for Dealers to quickly see their inventory and vehicle listings. They can make changes to any listing using its simple web interface including the vehicle photos which can be one of the more difficult aspects of the Automotive ad creation. Most consumers expect to see multiple photos and keep track of each photo for each vehicle can be a time consume process. The site also lets the dealer choose between a variety of ad sites and packages. Dealers can also track procpective customers through through the sites lead management tools.
AutoTrader.com is one of the most dominate websites in the US and has been very successful winning advertising dollars from Dealers that have traditionally been print focused. With these changes we expect to see Autotrader.com continue to be a dominate player.
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[...] month Autotrader.com launched a new dealer interface for dealers to quickly create ads online and now with the new private party ad taking system it [...]