Google Newspaper Adword Launch
Google has officially launched their Print Adwords for Newspapers today. The service has been in beta for just under a year with a limited selection of Newspapers and advertisers. While the service is not directly available for Classifieds, advertisers can purchase display advertising in the classified section. Here’s the Google description:
Classifieds
Classifieds are short notices usually for offered services, business listings, items for sale, or ‘wanted’ ads. Classified ads generally appear in ads-only sections, grouped with other ads with similar content. Typically text-based, classified ads can consist of as little as the product or service’s title and a phone number. Google Print Ads does not currently accept classified ads, FSIs, or circulars – only run of press (ROP) ads.
I think the most interesting line is “Google Print Ads does not currently accept classified ads”. A little foreshadowing I think…
