18th Jul 2007
Newspaper Classified revenue still dropping
Newspaper Classifieds have been battling with free classified sites for years and many believed the worst had pasted. The Newspaper Association of America is reporting that Classified revenues are down another 13.2%. Within Classifieds the decline breaks as follows:
- - 14.2% in Real Estate advertising
- - 14.3% in Recruitment advertising
- - 20.1% in Automotive advertising
- - 0.5% in Other Classified advertising
There was some speculation that the American Real Estate market was further impacting the Classified decline but it would appear that Automotive and Recruitment have also been had a big impact.
Online advertising ( not exclusive to Classifieds Advertising ) has increased by 22.3% but has not offset the decline from Classified Advertising.
The revenue is certainly showing that Newspapers need to be more innovating with how they generate online revenue if they’re going to remain a dominate media source. Craigslist and other free Classifieds are here to stay. To compete the solution might be to use to free Classifieds a traffic draw to get users to interact with other aspects of the website.
Leave a Reply