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JobLoft has partnered with Nexopia to provide employment ads to the Nexopia.com social network. Nexopia bills themselves as Canada’s largest top socual community site. With the popularity of Facebook this might be the case anymore but the most interesting part of the strategy is the comment from the Jobloft blog:

“With the evolution of social community websites (MySpace, Friendster, Facebook, etc), we can now leverage the right demographic to fill Retail, Food Service and Hospitality positions faster”

I think this is a great example of a small startup being able to move faster than the competition. When I first saw the JobLoft demo at DemoCamp I was very impressed with how well they understood their target customer, retails advertisers, and their users. They brought together alot of fairly complex technology to create a very easy to use solution.

If JobLoft can continue to innovate and find its customers before the major media outls they will continue reap the rewards. I wouldn’t be surprised to see them continue to expand and take advantage of other social networks.

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Posted by Colin Smillie on Tuesday, July 17th, 2007 at 11:17 pm and is filed under Classifieds, Employment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.