RefreshClassifieds

JobLoft has partnered with Nexopia to provide employment ads to the Nexopia.com social network. Nexopia bills themselves as Canada’s largest top socual community site. With the popularity of Facebook this might be the case anymore but the most interesting part of the strategy is the comment from the Jobloft blog:

“With the evolution of social community websites (MySpace, Friendster, Facebook, etc), we can now leverage the right demographic to fill Retail, Food Service and Hospitality positions faster”

I think this is a great example of a small startup being able to move faster than the competition. When I first saw the JobLoft demo at DemoCamp I was very impressed with how well they understood their target customer, retails advertisers, and their users. They brought together alot of fairly complex technology to create a very easy to use solution.

If JobLoft can continue to innovate and find its customers before the major media outls they will continue reap the rewards. I wouldn’t be surprised to see them continue to expand and take advantage of other social networks.

YP Corp announced that they have acquired OnCall Subscriber Management Inc based out Manila, Philippines. The deal gives YP Corp state of the art access to customer management and call center technology. Its an interest decision when most of the industry is moving towards outsourced call centers.

As more and more free online classified and directory competitors become popular the need for an industry leading call center will become important. The free listings can be used as a lead generation database for the call center to upsell into paid advertising. An effective call center will be in converting these customers and it might not be possible to get this level of service through and outsourced relationship. It will be interesting to see how YP Corp uses this new resource.