11th Jul 2007
TV + Classifieds, an odd Mashup
The Denver Post is reporting that their local TV station KUSA-Channel 9 has started looking at classified advertising. So far their only initiative seems to be to pull some ads onto their own site through a local search. You can see some of the results here:
http://search.9news.com/sp?aff=102&keywords=classifieds
Its not clear the value that this provides to the KUSA channel except to become more of a destination for users. They don’t currently have a method to advertise directly with them or monetize the adverising thats come through from competing local media. It might let them test the market and provide another reason for users to visit their website. As it becomes easier and easier to develop an online classified experience I think we’ll see more of these odd mash-ups.
The Denver Post is reporting that their local TV station KUSA-Channel 9 has started looking at classified advertising. So far their only initiative seems to be to pull some ads onto their own site through a local search. You can see some of the results here:
http://search.9news.com/sp?aff=102&keywords=classifieds
Its not clear the value that this provides to the KUSA channel except to become more of a destination for users. They don’t currently have a method to advertise directly with them or monetize the adverising thats come through from competing local media. It might let them test the market and provide another reason for users to visit their website. As it becomes easier and easier to develop an online classified experience I think we’ll see more of these odd mash-ups.
Posted by colin under 
Classifieds, Local Search, TV Advertising 
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